What we learn while rebuilding clinic websites for AI citation. Published when the work answers a question worth publishing.
A working model of retrieval, citation, and the five structural signals that move a clinic from invisible to quoted.
Read the essay→The technical framework we use to rebuild clinic websites for ChatGPT, Perplexity, Gemini, and Google AI. Every step, every artifact, every measurement.
Read the essay→We audited 40 clinic websites across five verticals. The failure modes are consistent and fixable. The fix is rarely cosmetic.
Read the essay→